THE PROBLEM WITH ASIAN AMERICA & CREATIVE REPRESENTATION
Asian Americans in the creative industry aren't easy to come by, often because of the expectations within the culture. As the community of creatives begins to grow, the minimal media coverage on these individuals make it difficult for aspiring Asian American creatives to find representation.
We Are Here is an annual publication showcasing Asian American creatives in Entertainment, Fashion, Arts, Tech and Literature. The design is driven by traditional colors from Southeast Asia brought together with hand-done spray-paint typography that reflects the rebellious nature of the creative industry.
Date Spring 2018
︎ Student Project
THE CREATIVE REVOLUTION
We Are Here's visual identity is built on the stigma that pursuing a creative career is considered a rebellion of what is expected. The contrasting graphical elements and layouts reflect how Asian Americans have entered the creative revolution while still keeping their cultural roots and differences.
All spraypainted type was done by hand and scanned in.
Best in Design — Center Ring Sudent Show Gold — Center Ring Sudent Show
“My dad said, ‘I don’t understand your generation. You guys demand happiness with everything you do.’”