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︎︎︎ Music

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Shawn Mendes – If I Can't Have You
ARTWORK + PACKAGING + CAMPAIGN


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If I Can’t Have You is the lead single off of Shawn Mendes’ self-titled album deluxe edition.

Label Island Records
Creative Director Ryan Rogers
Illustrator N/A
Designer Cindy Nguyen

Photographer Sean Lee


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7” VINYL + CD + CASSETTE PACKAGING

The physical packaging of “If I Can’t Have You” consisted of both original and alt cover versions.

CS Photographer duplication.ca

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CASSETTE SINGLE 

Cassettes and cassette players of “If I Can’t Have You” were sent to artists and influencers (including John Mayer, Nial Horan & Camila Cabello).

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BILLBOARD + MURAL CAMPAIGN

The song was promoted on billboards around the world in New York, LA, Germany, the Philipines and more.



︎︎︎ Music