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Talk Stoop – USA Network

Brand Refresh: Motion


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Talk Stoop is a television talk show where celebrities join Nessa on a stoop for an intimate interview covering career highlights and life stories.

The broadcast reaches 12 million viewers/month and is played on USA Network as well as taxi cabs across the United States.

Studio BGSTR

Discipline Animation + Design

Date January 2019

Creative Director Ross Henderson
Producer Shannon Hall
Designer Cindy Nguyen
Animator Jane Wu


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ORIGINAL ECOSYSTEM


An overview of Talk Stoop's branding prior to the refresh.



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REFRESH: STYLE FRAMES


In updating the Talk Stoop brand, we introduced a bolder, refined color palette and created a flexible system for typography which is shown in the title cards, lower thirds, ad spots and various interviewee introductions. 




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REFRESH: ANIMATED FRAMES


The smooth animation for the refresh played on the rectangular shapes of the steps of the stoop themselves. The block transitions also included visual cues for various segments such as “Questions From the Cup.”


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REFRESH: ECOSYSTEM


Since its launch, the refreshed Talk Stoop ecosystem has been utilized on social media, a new podcast and various step-and-repeat backgrounds on the show itself.