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Wanderlust Hotel

Website / Brand Redesign


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Wanderlust Hotel is a boutique destination in Singapore for curious voyagers. It has 29 one-of-a-kind rooms across 4 floors, each designed by a different design studio. With rooms such as "Pantone Yellow" and "Origami", every visit to Wanderlust is unique and unforgettable.

VISUAL CONCEPT

To showcase Wanderlust's somewhat quirky personality, the layout is driven by a signature pink, an asymetric grid and UI elements that take step out of the conventional. Simple but never boring, the focus is on showing the best of what Wanderlust has to offer the second the user lands on the page.

Discipline UI/UX

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ORIGINAL DESIGN

An overview of Wanderlust Hotel’s original branding and web presence.

*since the time of this conceptual redesign, Wanderlust Hotel has been acquired and renovated.





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REDESIGN OVERVIEW

The redesign included a fresh font pairing, color palette, iconography and visual direction to show off the brand’s unique personality.

Taking visual cues from the existing logo, the iconography sports dashed lines and the typography balances the thinner Ayuthaya with HK Gothic Bold.

Wanderlust is Singapore's fantastical, high-styled answer to the question, 'Why can't we stay young forever?'”



LOH LIK PENG (FOUNDER)


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INTERACTIVE EXPERIENCE

Wanderlust lies in Little India, the art district of Singapore. Visitors can explore Little India through an interactive map, starting from the hotel. Clicking spots on the map reveal summaries about the piece and artist.

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PURCHASE FLOW

To keep the purchase experience simple and easy to navigate, the basics are kept with Wanderlust's signature pink.