Bingeland – Drive InBrand Extension
The Bingeland identity is a nod to elements, typography and image treatment from the early days of television combined with Hulu's clean, minimal visual. We utilized a bright, energetic yellow-green alongside Hulu's black, white and primary green to encourage excitement and interaction as well as give Bingeland it's own standalone personality.
The Bingeland Experience
To give attendees an experience of escaping reality and being in the world of Bingeland, employee badges, food packaging, show tickets and custom portable speakers are all designed to match the overall identity.
The identity is adaptable for special events such as season premieres. By utilizing the unique palette of featured shows combined with Bingeland's graphic elements, themed tickets, menus and monthly brochures also act as collectible merchandise for fans of the show.