Caring Makes Magic: A Holiday Tale –– The holidays are magic. And when a young girl’s best friend gets hurt, she dashes to Children’s Hospital at Montefiore Einstein and discovers that caring makes magic, too.
ALTO NY created a short film for Montefiore’s 2021 holiday campaign. The film played during the airing of Macy’s Thanksgiving Day Parade and the campaign spread across both print and social applications.
Agency ALTO NY
Chief Creative Officer Hannes Ciatti Head of Strategy Tara Fray Head of Production Matt Bonin Exec. Producers Ben Berkon,Jonathan Percy, Tom Gibson Creative Directors Dan Kroeger, Pierre Janneau-Houllier Head of Digital Prod. Amber Wimmer Head of Art Prod. Julia Panev Production Associate Marvin Cassell Jr Art Director Fil Nogueira
Copywriter Jenny Bahn Photographer Geordie Wood Animation Scholar Designer Cindy Nguyen