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“Caring Makes Magic” for Montefiore Hospital

FEATURED WORK — CAMPAIGN

A Holiday Tale


Caring Makes Magic: A Holiday Tale –– The holidays are magic. And when a young girl’s best friend gets hurt, she dashes to Children’s Hospital at Montefiore Einstein and discovers that caring makes magic, too.

ALTO NY created a short film for Montefiore’s 2021 holiday campaign. The film played during the airing of Macy’s Thanksgiving Day Parade and the campaign spread across both print and social applications.

Watch on CaringMakesMagic.org

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Role
Designer

Discipline
Branding, Campaign

Credits


Agency ALTO NY
Chief Creative Officer Hannes Ciatti
Head of Strategy
Tara Fray
Head of Production
Matt Bonin
Exec. Producers Ben Berkon, Jonathan Percy, Tom Gibson
Creative Directors
Dan Kroeger, Pierre Janneau-Houllier
Head of Digital Prod. Amber Wimmer
Head of Art Prod. Julia Panev
Production Associate Marvin Cassell Jr
Art Director Fil Nogueira
Copywriter Jenny Bahn
Photographer Geordie Wood
Animation Scholar
Designer
Cindy Nguyen

Date December 2021


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︎︎︎ FEATURED WORK
︎︎︎ ALL WORK
︎︎︎ cqnguyen7@gmail.com

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