Caring Makes Magic: A Holiday Tale –– The holidays are magic. And when a young girl’s best friend gets hurt, she dashes to Children’s Hospital at Montefiore Einstein and discovers that caring makes magic, too.

ALTO NY created a short film for Montefiore’s 2021 holiday campaign. The film played during the airing of Macy’s Thanksgiving Day Parade and the campaign spread across both print and social applications.

Agency ALTO NY

Chief Creative Officer Hannes Ciatti
Head of Strategy Tara Fray
Head of Production Matt Bonin
Exec. Producers Ben Berkon, Jonathan Percy, Tom Gibson
Creative Directors Dan Kroeger, Pierre Janneau-Houllier
Head of Digital Prod. Amber Wimmer
Head of Art Prod. Julia Panev
Production Associate Marvin Cassell Jr
Art Director Fil Nogueira
Copywriter Jenny Bahn
Photographer Geordie Wood
Animation Scholar
Designer Cindy Nguyen

Watch on Youtube

PRINT CAMPAIGN

The print campaign consisted of a full page ad in the New York Times as well as various magazines and billboards in multiple locations including Madison Square Garden.

The QR code leads to caringmakesmagic.org where you can view the short film.