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Pyramid – Brewing Company

Brand Creation


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CRAFT WITHOUT CONSEQUENCE

From nasty hangovers to harmful side effects, alcohol has always been associated with irresponsibility. Pyramid Brewing beverages offer a responsible way to enjoy a night out without sacrifice. Instead of touting a low-calorie count, Pyramid focuses on the essential ingredients necessary for a healthy mind and body.

CONCEPT

Each of our brews take inspiration from beautiful landscapes created from natural disasters because we believe something great could come from a destructive night out.

Discipline Branding + Packaging

Date Summer 2018


︎ Student Project

Art Directors
Jordan Moody, Andrey Ter-Grigorian
Copywriters
Joey Spearman, Whitney Repole


Pyramid Brewing is two opposing forces coming together to create something revolutionary. 

Building an identity for the responsibly reckless.

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The Pyramid identity uses high contrast colors and visuals with simple layout and typography to match the brand's opposing personalities.

AWARDS

Best in Show — Center Ring Sudent Show
Gold — Center Ring Sudent Show 

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INTERACTIVE

Pyramid Brewing's website is primarily a place where consumers can purchase their favorite Pyramid brews as well as connect with the brand's philosophy and learn more about the exact science and unique craft.