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Chattr – Language Learning

Brand Creation


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THE PROBLEM WITH LEARNING A NEW LANGUAGE

Current language learning platforms focus heavily on writing and lack interactivity, sense of play and real-time speaking practice that is required to fully experience a language and the culture behind it.

INTRODUCING CHATTR

A mobile application introducing virtual language partners that help learners immerse themselves in a colorful world of their target language. Chattr focuses on speaking, guided scenarios and interacting with others.

Discipline Branding + UI + 3D

Date Summer 2018


︎ Student Project


Creating an identity as dynamic and fluid as natural conversation.


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Chattr aims to bring excitement, playfulness and interactivity to the experience of learning languages. The logo reflects the fluidity of culture and natural flow of conversation and is adaptable for different languages.

A bright color palette encourages users to feel excited and open to the fun of learning while the cool neutrals keep the brand refined. The colors are also used to distinguish Chattr's internal departments.



“Speak Fluenty, Live Colorfully.”



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VIRTUAL LANGUAGE PARTNERS

When signing up for Chattr, learners customize a colorful and friendly language partner. Learners are then represented by their partners as they interact with other characters in the 3D world.

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THE WORLD OF CHATTR

Chattr's architecture and furniture are all inspired by the fluid shapes of the brand's logo. The environments are vibrant and filled with friendly Chattr locals that learners can practice their target language with.


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DAILY SPEAKING PRACTICE

Learners are encouraged to practice speaking for 10 minutes a day using the "Chat" tab in the app. Learners speak into the mic and using AI technology, their partner responds and corrects any grammar or pronunciation errors. Progress is viewed in the "Profile" tab.


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GUIDED VR SCENARIOS

In the "Practice" tab, learners can explore the world of Chattr, interact with characters in the environments and engage in guided scenarios.

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HOME SPEAKERS

Chattr offers bluetooth home speakers to make it even easier for learners to practice speaking daily. Their partner, target language and progress levels are transferred from their Chattr account to the speaker.