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Reshape the Narrative

Capital Campaign


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THE PROBLEM WITH ASIAN AMERICA & MENTAL HEALTH

Asian Americans are 3 times less likely to seek mental health services. With hardships like the horrors of war and the subsequent burden of uprooting their families, many immigrants are left with deep trauma that negatively affects their mental health. But due to the stigma in the Asian community and fear of “losing face”, admitting to needing mental care is considered shameful to their families and consequently, to themselves.

Language barriers as well as economic struggles also hinder them. Overall, there are few resources available and rarely do they take cultural factors into consideration.

SOLUTION

Reshape the Narrative is a capital campaign raising money to build wellness centers that provide adjustment, financial and mental health resources for Asian Americans and immigrants.

Discipline Branding + Print

Date Summer 2018


︎ Student Project


“The first step is education: to address the stigma in a culturally sensitive way in order to close the gap.”



CA REP. JUDY CHU

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THE IDENTITY

Reshape the Narrative's logo is built from the idea of reshaping Asian American views on mental health using stories from the community.

The color palette was chosen to be calm and trusting. The identity utilizes a dotted grid, with elements from the logo spreading randomly across the grid, to visualize reshaping and relocation. 


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CAMPAIGN COLLATERAL

The case statement booklet summarizes the values and mission of the campaign. The cover shows an older immigrant and a young boy, showing the contrast of views of mental health affecting the new generation. The collateral includes a donation card as well as a flip book of stories written by Asian American youths.


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FACT SHEETS + POSTER

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SOCIAL CONTENT

To further spread the word, Reshape the Narrative's instagram account will post a series of clips displaying mental health stories from the community. The account will also post updates on laws regarding Asian American mental health and resources available.