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A Multidisciplinary Designer based in Atlanta & New York City. Casually creating at 1050sw.com

︎︎︎ Music

Mckenna Grace – do all my friends hate me?

Creative Direction + Campaign


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“do all my friends hate me” is the second debut single from Mckenna Grace. The release spotlighted the JED Foundation, a non-profit organization that protects emotional health and prevents suicide for teens and young adults in the United States.

Label Photo Finish Records
PM Mike Collin, Taylor Flynn
Artist Management Nicole Buie
Photography Gus Black, Adam Battaglia
Creative Direction + Design Cindy Nguyen
Date February 2022


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SINGLE IDENTITY

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PROMO POSTER

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SOCIAL TEASER

Animated cinemagraph designed to tease the release of the “do all my friends hate me?” music video worldwide premiere.

“Sometimes I feel like I’m crazy, like all my friends hate me. Overthinking alone, no one picks up their phone.”



DO ALL MY FRIENDS HATE ME?

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“DAMFHM?” MERCH COLLECTION

The release included a merch collection with “do all my friends hate me?” inspired hoodies, stickers, long-sleeve tee and pop socket.

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PHYSICAL MERCH


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SOCIAL MEDIA

The artwork and visuals for “DAMFHM?” lives across Spotify, Instagram and various social platforms.

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OFFICIAL WEBSITE

Mckenna’s official website focuses on her current music debut while holding place for her theatrical releases as well.

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RELEASE NEWSLETTER



︎︎︎ Music