LAT* — Long Ass Table Talks
WEB SERIES CAMPAIGN BRANDING
WEB SERIES CAMPAIGN BRANDING

Long Ass Table Talks — Episode 1: Representation with Trevor Noah
LONG ASS TABLE TALKS – LAT Talks for short – is an interview series featuring people who inspire us with different perspectives. It started out as an internal Diversity, Equity, and Inclusion program, but the eye-opening quality of the conversation made us realize the discussion was worth sharing.
LONG ASS TABLE TALKS – LAT Talks for short – is an interview series featuring people who inspire us with different perspectives. It started out as an internal Diversity, Equity, and Inclusion program, but the eye-opening quality of the conversation made us realize the discussion was worth sharing.
In this debut episode, Expensify’s Joanie Wang and Puneet Lath interview Trevor Noah, award-winning host of The Daily Show. With his comically insightful point of view, Trevor discusses representation, cancel culture, and what it means to be “self made”.
DESIGN
In creating a cohesive brand for LAT* Talks, we used Expensify’s existing style guide with a fresh font family. We paired Knockout and GT America to create a lockup used across multiple designs from episode titles, credits and name titles.
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Credits
Agency ALTO NY
Chief Creative Officer Hannes Ciatti
Head of Strategy Tara Fray
Executive Creative Director Jason Bagley
Executive Producer Mark Johnston
Managing Director Ed Rogers
Creative Director Masataka Kawano
Editor Clayton Worfolk
Designer Cindy Nguyen
Animator Nicolo Bianchino
Production Company Prettybird
Director Sam Bailey
Brand Expensify
Director of Marketing Joanie Wang
Director of Sustainability Puneet Lath
Culture and Diversity Strategist
Zanele Mutepfa-Rhone
Date October 2021
Agency ALTO NY
Chief Creative Officer Hannes Ciatti
Head of Strategy Tara Fray
Executive Creative Director Jason Bagley
Executive Producer Mark Johnston
Managing Director Ed Rogers
Creative Director Masataka Kawano
Editor Clayton Worfolk
Designer Cindy Nguyen
Animator Nicolo Bianchino
Production Company Prettybird
Director Sam Bailey
Brand Expensify
Director of Marketing Joanie Wang
Director of Sustainability Puneet Lath
Culture and Diversity Strategist
Zanele Mutepfa-Rhone
Date October 2021