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LAT* — Long Ass Table Talks
WEB SERIES CAMPAIGN BRANDING

Long Ass Table Talks — Episode 1: Representation with Trevor Noah

LONG ASS TABLE TALKS – LAT Talks for short – is an interview series featuring people who inspire us with different perspectives. It started out as an internal Diversity, Equity, and Inclusion program, but the eye-opening quality of the conversation made us realize the discussion was worth sharing.

In this debut episode, Expensify’s Joanie Wang and Puneet Lath interview Trevor Noah, award-winning host of The Daily Show. With his comically insightful point of view, Trevor discusses representation, cancel culture, and what it means to be “self made”.

DESIGN

In creating a cohesive brand for LAT* Talks, we used Expensify’s existing style guide with a fresh font family. We paired Knockout and GT America to create a lockup used across multiple designs from episode titles, credits and name titles.

Watch on Youtube

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Role
Designer

Discipline
Branding, Campaign

Credits

Agency
ALTO NY
Chief Creative Officer Hannes Ciatti
Head of Strategy
Tara Fray
Executive Creative Director
Jason Bagley
Executive Producer Mark Johnston
Managing Director Ed Rogers
Creative Director
Masataka Kawano
Editor Clayton Worfolk
Designer
Cindy Nguyen
Animator Nicolo Bianchino

Production Company Prettybird
Director Sam Bailey

Brand Expensify
Director of Marketing Joanie Wang
Director of Sustainability Puneet Lath
Culture and Diversity Strategist
Zanele Mutepfa-Rhone

Date October 2021


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︎︎︎ FEATURED WORK
︎︎︎ ALL WORK
︎︎︎ cqnguyen7@gmail.com

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